FLANNELS open new luxury destination in Liverpool – Retail Focus

The most current FLANNELS opening has discovered a residence in a building with historic fashion heritage. Around seven floors and 120,000 square feet, the behemoth place formerly owned by groundbreaking draper Owen Owen hosts an expansive vogue offering.

Open from nowadays, 23 June, the groundbreaking keep brings a vast, dynamic elegance edit, 4 dining places, a ‘tweakments’ location courtesy of superstar-permitted Dr. Esho, the world’s first Barry’s Bootcamp located within a retail outlet and a soon-to-be-unveiled roof terrace with spectacular sights of the metropolis.


Michael Murray, FLANNELS’ Chief Govt feedback: “This is a milestone instant for our business enterprise. The scale, company proposition and model featuring to be found out at FLANNELS Liverpool is certainly in a league of its own – I cannot wait around for our prospects to see it. With the opening of every of these experience-orientated flagships, we’re doubling down on our motivation to ‘new luxury’, on our being familiar with of youth tradition, and on the valued proposition we give to makes: obtain to untapped audiences.”

Flannels Liverpool. Photograph by Joas Souza

Jack Bridges, FLANNELS Inventive Guide and husband or wife at luxury designers, Argent, notes: “For FLANNELS Liverpool, we preferred to build the most unique keep to day. The thought was usually to curate a keep that was pushing the boundaries of any other in the United kingdom – to be a playground for luxury. Our natural beauty hall, which is now our most significant pursuit into the market, is compared with any other retail store in the entire world – we desired to assure that we could develop an ultra-modern visual id that brings beauty into the spotlight as only Flannels Elegance can. From the outside, we have ensured that vital information were being restored from this lovely ‘‘late Georgian architecture’’ to the distinction of our curated modern day window displays.”

Clients can count on to explore an unrivalled Balenciaga edit, Loewe producing their debut in retail up north, Christian Louboutin showcasing a curated edit, as very well as unique pop-up spaces with brands these kinds of as Burberry and Off-White. FLANNELS has invested significantly in new-wave designers, and trailblazers building waves – these as Casey Cadwallader’s Mugler, as the Liverpool keep stakes its declare as Mugler’s sole stockist in the North of England (as very well as producing exclusive sell-out colourways on their very best-offering bodysuits).

Flannels Liverpool. Image by Joas Souza

Special edits and confined-edition variations can be discovered across the retailer, notably by using New York’s gentleman-of-the-moment LaQuan Smith and it-female go-to 16Arlington. FLANNELS also provides new labels to its roster, with Jacquemus bringing his signature joie de vivre to the cabinets.

As a pioneer of the increase of streetwear across the final 10 years, collating an enjoyable edit of important gamers and ones-to-check out remains a core concentration for FLANNELS. Stalwarts such as Stone Island, CP Enterprise and Casablanca hold facet-by-facet with approaching labels at this time producing their mark, with Concern of God and Signify between them. Additional distinctive capsules arrive courtesy of Off-White and RHUDE, with LA-based mostly Amiri staging a pop-up later this summer time. The shop hosts an 18 Montrose concept space centred all around a modern hoopla edit, the very best of streetwear and distinctive collaborations from the likes of Rick Owens x Converse to Pharrell Williams x adidas.

With the best pair of jeans notoriously difficult to lay fingers on, FLANNELS strives to problem the norm of designers and measurement runs – maximizing its obtainable and modern day denim edit. With a size vary spanning dimensions 6-22 from the likes of Great American, Agolde and Frame. For those people still having difficulties to find their ideal fit, an on-internet site alteration service customs tailor denims across all manufacturers – in minutes.

For people who are not hunting for an off-the-peg suit, seem no further than an all-new, on-internet site produced-to-measure assistance where you can have proportions famous down to get nipped and tucked as essential. Situated on the men’s quality floor, the digitally-focused principle will be rolled out by means of other FLANNELS flagships nationwide.

Flannels Liverpool. Picture by Joas Souza

Over and above trend, a new chapter of FLANNELS’ Natural beauty tale has started with the Liverpool doorways opening. FLANNELS ended up the innovators powering the world’s first Elegance ‘Changing Rooms’ – featuring buyers the possibility to experiment with a wide swathe of products from the likes of Pat McGrath Labs, Kylie Cosmetics, Hermès, Gucci Natural beauty, Tom Ford, Chanel, and Patrick Ta, or blast on their own with a wind device for the Hollywood result. You can also just scan a QR code to receive a electronic snapshot of the appear. The attractiveness edit is bolstered by haute and cult fragrance by Creed, Le Labo, Frederick Malle, and By Killian, as very well as skincare by Dermalogica and far more, and there is also a dedicated ‘tweakments’ room, courtesy of celeb-approved cosmetic doctor Dr.Esho.

FLANNELS’ giving sits alongside a series of globe-course foods and beverage places set across the retail store. The retailer fuses retail and leisure under a person roof and provides 4 venues – producing a new all-day dining thought in Liverpool city. On the ground floor ‘Bacino’, provides a modern, social Italian by means of its refreshing, authentic, and imaginative menu. The sixth floor will boast three venues including a rooftop brasserie, an all-working day eating place, and a pan-Asian cafe. Opening in Autumn, just about every concept will supply an practical experience for customers to delight in while checking out the environment of luxury at FLANNELS Liverpool.


Elizabeth Reynolds

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